n their investigation of “The Trial of Israel’s Campus Critics,” in Tikkun magazine, David Theo Goldberg and Sariee Makdisi provide another telling characterization of the notorious Hasbara Handbook. They write The Hasbara Handbook offers several other propaganda devices, all of which can be seen vividly at play in the coverage of the UCLA Gaza panel and other similar events, including, again, the Robinson affair. “Creating negative connotations by name calling is done to try to get the audience to reject a person or idea on the basis of negative associations, without allowing a real examination of that person or idea,” the handbook states with remarkable bluntness, in advocating that tactic. It also suggests using the opposite of name calling, to defend Israel by what it calls the deployment of “glittering generalities” (words like “freedom,” “civilization,” “democracy”) to describe the country; manipulating the audience’s fears (“listeners are too preoccupied by the threat of terrible things to think critically about the speaker’s message”); and so on. The point of all this is not to use arguments backed by reason and evidence. It is, instead, to manipulate (the handbook’s own term) an audience precisely in order not to examine arguments, not to think critically about what is being said. Which is a rather remarkable approach for a book intended for a university audience.